Google Apps helps CustomMade operate at the speed of small business

Posted by Mike Salguero, CEO and Co-Founder of CustomMade

Editor's note: Today's guest blogger is Mike Salguero, CEO and Co-Founder of CustomMade, an online platform for buying custom goods from local Makers. See what other organizations that have gone Google have to say.

CustomMade is built on quality craftsmanship. We’re an online marketplace that matches our customers with a network of nearly 11,000 of the world’s best craftspeople - we call them Makers - to give them access to high-quality, custom-made goods. My co-founder, Seth Rosen, and I started CustomMade because we love working directly with Makers to build things that matter to people. We’ve been able to make it successful because we have tools that let us maintain the high metabolism that small companies require.

We started in 2009 as a two-person company working out of my one-bedroom apartment, and by being nimble and operating quickly, we’ve grown to 45 full-time employees working out of our headquarters in Cambridge, Massachusetts. Google Apps for Business is the agility engine that helped us get there. It’s been the backbone of our communication and collaboration, letting us focus on getting work done rather than how we get it done - a crucial distinction for a small business.

Google Apps helps us smooth out the rough edges of running a small business, like onboarding employees. Teaching new hires about the business and culture is inherently difficult, but since most of our hires use Gmail on a daily basis, we don’t have to spend as much time teaching them how to use our technology. By giving them the tools they’re already familiar with, they’re able to adapt quickly and jump right into their jobs without worrying about how to set up a meeting with Calendar or share a Doc with their teammates.

With thousands of Makers selling tens of thousands of different products, we’re a very numbers-focused company. Google Apps makes tracking goals across all of our teams incredibly simple. Our sales, concierge, and product teams all work towards weekly goals, such as site traffic and requests for custom items, which they update constantly in a shared Google Sheet. This gives me visibility into each team’s performance and metrics, and I know the data I’m looking at is always up-to-date. We also use Docs and Sheets for operational tasks, like storing creative briefs and tracking licenses, contractors, addresses and funnel conversions.

Google+ Hangouts are our secret productivity weapon. We work with 15 freelancers and consultants, including 10 in India, one in the UK and the rest across the US. Hangouts make it feel like they’re right here in the office with us. Our team hosts five to 10 Hangouts each day - they’ve become an integral part of our day-to-day routine.

Moving fast and staying nimble is essential to CustomMade’s success, and Google Apps keeps us on our toes and forging ahead. Instead of spending time worrying about IT problems or outdated Excel worksheets, we focus on connecting Makers like Marv Beloff with bow tie enthusiasts and helping bring dreams of custom wood tables to life.

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Google Apps helps FIT4MOM keep moms healthy on the go

Posted by Susan King Glosby, VP of Operations at FIT4MOM

Editor's note: In honor of Mother’s Day, our guest blogger is Susan King Glosby, VP of Operations at FIT4MOM, a company that offers fitness programs for moms at any stage of motherhood. See what other organizations that have gone Google have to say.

Being a mom to three boys is my favorite job, but helping moms is a close runner-up. That’s what I get to do as VP of Operations at FIT4MOM, a franchise that offers fitness classes to help mothers stay healthy and in shape. We’re not your typical gym session; we run pre-natal classes for pregnant women, stroller classes for new moms with their little ones in tow and workouts for mothers of all stages to get their pre-baby bodies back. Since launching in San Diego in 2001, we’ve grown to 275 franchises and 1,300 locations nationwide, helping moms from California to Cleveland stay in shape, meet other mothers and have fun with their kids.

We’re a mobile company. Our franchise owners are busy moms who don’t have time to sit in an office and answer emails. They’re teaching classes in the local park, picking up their kids from daycare and taking care of their families. Unfortunately, when we looked at our technology, we realized our email and collaboration system wasn’t doing our on-the-go business owners any favors. After looking at some underwhelming solutions tailored for franchise operations, we discovered Google Apps and knew we’d found the platform we needed to help us get our work done whenever and wherever we had the time.

Our only remaining concern was whether moving from our old system to Google Apps would be difficult without a dedicated in-house IT lead. Our worries disappeared as soon as we spoke with Lark IT, our Google Apps Reseller. Lark walked us through the process step-by-step, from the moment we decided to switch to Apps to the moment we successfully migrated all 300 of our business owners and corporate team members.

Apps has been a game changer for our 11-person corporate team. We store all our essential documents in a single shared folder on Drive, so everyone on the team has on-demand access to HR-related forms, time-off requests and contact information for our franchisees and partners. We also have a shared Google Calendar that’s always up-to-date with training sessions for new franchise owners and opening dates for new FIT4MOM locations. That way, we know all our moms are always in the loop. Google+ Hangouts have become increasingly ingrained in our daily routine, both for recurring events, like our corporate staff meetings, and impromptu one-on-one check-ins with franchise owners.

Our franchise owners are also over the moon about Apps because they finally have the tools to let them work efficiently and on their own schedules. With Gmail and Calendar on their phones, they have constant access to class schedules and can communicate easily with their instructors and the moms in their groups. No more time is wasted running home to check their laptops.

FIT4MOM isn’t just about fitness - it’s about bringing together active moms who want to be both healthy and part of a like-minded community. Between our Fit4Baby, Stroller Strides and Body Back classes, our employees and customers are getting fit and creating long-lasting friendships. And while we’re having fun on the playground, we know Google Apps is keeping the company running smoothly in the background.

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Google Apps helps My Receptionist greet customers with a virtual smile

Posted by Jeffrey Noe, CEO at My Receptionist

Editor's note: In honor of National Receptionist's Day, our guest blogger is Jeffrey Noe, CEO at My Receptionist, which provides virtual receptionists and front office support services for small businesses. See what other organizations that have gone Google have to say.

Receptionists aren’t just the welcome committee for your doctor’s office - they’re the directors of first impressions for companies everywhere, from one-person e-commerce start-ups to global manufacturing corporations. My Receptionist provides virtual receptionists for small businesses who realize the importance of having someone on the front line but don’t have the resources to hire someone full-time. Our 65 employees across two offices provide phone answering services and front office support for our customers, so they can focus on what they do best: growing their business.

In our line of work, a technology hangup is on par with a dropped call, and in 2011, we realized it was time for an upgrade. We had a jumble of Microsoft products that didn’t work well together and made our day-to-day operations difficult. We needed a new platform that required fewer IT resources and helped our employees and clients communicate, collaborate and schedule better together. We experimented with Microsoft Office 365, but the pricing felt unnecessarily complicated and it relied too heavily on additional software to be the fully baked cloud solution we wanted. When we tried Google Apps, we immediately knew it was the right fit: not only was it cost-effective and easy to understand, but we could tell that Google had a more developed product and vision.

While the ease and popularity of Gmail was a key driver in our switch to Google Apps, Google Docs and Drive have completely changed the way we collaborate internally and with our clients. Before, we put our training material in plastic binders, which would then be sent out to 70 people, including clients. Every time we needed to make a change - even to one page - we would need to reprint 70 copies of each page and send new binders out. You couldn't help but sigh heavily when you had to update a piece of information or update a process, because it meant another trip to the printer. Now, with Google Docs, the process, printing and need for mailing disappeared entirely. We just go online, make the change in our doc, and rest assured that everyone has the same up-to-date training manual for immediate access.

Google+ Hangouts have also become a mainstay of our day. Every morning our executive team, which is split between our two offices, huddles on a Hangout. If someone is travelling, they’re patched in and don’t miss a thing. Hangouts are also tightly integrated with Google Calendar, so our meetings are just one click away.

Our virtual receptionists are the first line of contact between a lot of small businesses and their customers, so it’s essential that we give our employees the resources to stay up to date and be knowledgeable about our clients. Our receptionists may not give out candy or cold water to the folks they interact with, but with the help of Google Apps, they have the tools to make our clients - and their customers - happy.

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Pierre Hermé, the “Picasso of Pastry,” chooses Google Apps to bake his wares

Posted by Olivier Lacoste, Head of IT, Logistics, and Sales Shops at Pierre Hermé Paris

Editor's note: Today’s guest blogger is Olivier Lacoste, Head of IT at Pierre Hermé Paris, a French pastry company. See what other organizations that have gone Google have to say.

Being a French pastry chef is a little like being a Kenyan long-distance runner or Brazilian soccer player – you follow a long line of those before you who have been the very best at their respective trades. Pierre Hermé became a celebrity by being the youngest person to be named France's Pastry Chef of the Year. Mostly, though, people really love his macarons.

Today, Pierre Hermé Paris® has boutiques in France, United Kingdom, Japan, United Arab Emirates and soon in China with our 450 employees making and selling French pastries, macarons, ice cream, candy, coffee, tea, jam and more. We’re growing rapidly as consumers around the world try and appreciate our products. As the head of IT, it’s my job to make sure we have a technology solution to facilitate that growth.

We chose Google Apps because it gave us the most up-to-date technology to work with and was scalable for our internationally expanding workforce. We found that some of our employees were using Google tools on the side, so we decided to roll it out to the entire company with the help of Google Apps Reseller Cirruseo. We were up and running in less time than it takes to make one of our signature chocolate macaroons. We’ve been happy with the way Google Apps lets us do things that weren't possible before. For example, Pierre Hermé will record a video of himself baking a difficult pastry and store it on Google Drive so our bakers around the world can learn from him while at work or on their mobile devices.

As any pastry chef will tell you, collaboration is key. Pierre Hermé Paris employees need a technology solution that lets them share ideas and recipes easily from anywhere on the globe. Working together on documents may be less sweet, but it’s no less important to our business than working together to produce one of our signature macarons.

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Katz Americas coasts to success with Google Apps

Posted by Tom Muraca, Director of Marketing at Katz Americas

Editor's note: Our guest blogger is Tom Muraca, Director of Marketing at Katz Americas, the largest manufacturer of beverage coasters in North and South America. See what other organizations that have gone Google have to say.

Katz Americas may not be a household name, but when you put a drink down at a tavern or restaurant, our product is probably under your glass. We’re one of the biggest manufacturers of drink coasters in the United States, with over 100 employees across our two facilities in Buffalo, New York and Johnson City, Tennessee.

We weren't always such a large company - we grew quickly through a handful of mergers over the last few years - and when we finally had a chance to come up for air, we realized our technology hadn’t kept up with us. We were stumbling along with a fractured email and collaboration platform built around Microsoft Exchange 2003 and a few file-sharing servers. It was expensive and unreliable, especially for a company without a dedicated IT department. Upgrading our hosted system didn’t make financial sense, and Microsoft Office 365 didn’t win our team over. Google Apps did both, and its stability and security features were especially attractive. We decided to make the switch to Google Apps in September of 2011, and with help from Dito, our Google Apps Reseller, we were up and running by January of 2012.

Google Apps has helped us streamline and modernize our day-to-day work. By using Google Drive, we’ve cut the average time it takes to deliver an estimate and mocks to a customer from one week to just three days. Instead of sending different versions of huge files around by email, we create a single shared folder on Drive and house each proof there. That way, we can easily share, edit and collaborate on our work as a team in less than half the time it took before.

The Gmail and Google Drive mobile apps have changed how we interact with potential customers and sell our product when we’re on the road. Now, I can pull up a design on my phone while I’m speaking to a customer at an industry event or even create a rough prototype on the spot. I can also add their information to my contacts, get a quote started for them immediately, and follow up via email within minutes of finishing our conversation. Google Apps lets us give our customers on-the-spot, personal service, and that gives us a huge advantage over the competition.

Google Apps has been the keystone of our revamped company strategy at a time of significant change. The way I see it, it’s also just the beginning: our employees are constantly finding new features and sharing their favorite use cases, so I can only imagine the benefits we’ll see a year from now. In the meantime, we’ll get back to focusing on our core business - protecting tabletops from condensation and spills with surfboard-shaped coasters (and some normal shaped coasters, too).

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Mollen Eliminates 16 Million Pieces of Paper with Chromebooks

Posted by Chris Behling, President at Mollen

Editor's note: Our guest blogger is Chris Behling, President at Mollen, a national healthcare services company specializing in the delivery of remote and local healthcare services. See what other organizations that have gone Google have to say.

Mollen enables clients and patients to access and deliver healthcare services in the most convenient and cost effective ways possible. We do this by leveraging a network of over 200,000 healthcare professionals to deliver services wherever people live, work, play, worship and shop. Mollen is also the largest independent mass-immunizer in the country and last year we conducted over 100,000 healthcare events across all fifty states.

The healthcare services we provide typically require a lot of physical documents: in 2011, we used 20 million pieces of paper for everything from patient records to insurance verification to credit card processing. Paper gave everyone problems. It was an imposition on our patients, who had to spend time manually filling out forms, our nurses, because it slowed them down, and finance, because it delayed billing. It was also a drain on the environment.

We knew we needed to move away from paper and go digital, so we explored a number of different avenues - tablets, laptops and smartphones, among others. Ultimately we decided to go with Chromebooks with 3G, for a number of reasons. The first is security - with the Chrome Management Console, we could centrally configure the devices so they gave users access to just those sites and apps necessary for them to provide services. Second, Chromebooks enabled us to reduce our paper consumption by 80%, while providing our customers better service through a faster digital experience. And third, they’ve speed up our internal processes. Our nurses can now look up a patient’s medical history and determine if they’re eligible and covered for a given procedure, a process that previously would have taken days. And we’re able to accept credit cards and handle insurance billing onsite, ensuring that we’ll get paid for our services.

While security and paper reduction were the primary reasons we chose Chromebooks, we realized quickly there were additional benefits. Chromebooks have helped us more easily adhere to the Health Insurance Portability and Accountability Act (HIPAA) by using 3G instead of WiFi. Using WiFi would have required us to audit each of the thousands of networks we would have been operating on. Whereas, since 3G’s built in to each Chromebook and communicates with our cellular carrier, Verizon, directly, we didn’t have an additional local area network we needed to audit, saving us time and resources.

By moving to Chromebooks, not only are we able to increase the number of people we’re able to serve, but we’re able to do so better, more securely and at a reduced cost. And by reducing our reliance on paper, we’re happy that we’re helping reduce our environmental impact, as well.

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Report from Down Under: Woolworths goes Google

Posted by Dan Beecham, CIO at Woolworths Limited

Editor's note: Today’s guest blogger is Dan Beecham, CIO at Woolworths Limited. Woolworths is an Australian company that was founded in 1924 in Sydney. Today Woolworths has more than 3,000 stores across Australia and New Zealand that span food, liquor, petrol, general merchandise, home improvement and hotels.

As one of Australia and New Zealand’s most innovative retailers, we’re always looking for ways we can use technology to give our customers more convenient ways to shop — whether that’s in store, from the comfort of their computer at home, or on the move via our smartphone apps.

This innovative approach does not stop with our customers. As Australia’s largest retailer with more than 3,000 stores across Australia and New Zealand, our staff of 200,000 need intuitive technology that enables them to work more efficiently, collaboratively and effectively. To do this, they need to be able to access the right applications and information, from any location, using any device.

This is why we’ve decided to move to Google Apps and Chrome. Changing to a cloud based suite of tools is a key part of our strategy to use technology to promote greater collaboration, productivity and effectiveness. Over the next 12 months we will be rolling out Gmail, Google Calendar and Google Talk to the 26,000 staff in our national and state offices. This is the first phase of what we hope will be a company-wide transformation of our workplace technology.

We are also actively looking at how we can innovate with Google+, Google Drive and Google Sites to transform the way we approach other aspects of our business.

The move to Google Apps and Chrome builds on the successful roll out of Gmail and our ‘Tap to Support’ App on iPads to Woolworths supermarket store managers last year. The custom-made application, built on Google App Engine, helps our managers stay on the shop floor and focused on customers by allowing them to log a support ticket with our national support office in just one click rather than being tied to a PC in the back office.

Soon more of our staff will be able to experience the productive and collaborative benefits of being able to work from any device, anywhere. Geographically dispersed teams, like our merchandising or state based workers, will be able to use Docs to collaborate in real-time.

Going Google will transform the way our employees interact with technology and collaborate with each other at every level of the organisation. We’re looking forward to providing our staff access to intuitive consumer technology at work and see the move to Google as the beginning of our journey towards a more efficient and innovative style of working.

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Titans of Japanese business embrace the cloud

Posted by Shinichi Abe, Managing Director, Enterprise Business Japan

Since launching Google Apps for Business in Japan in 2007, we’ve seen some of the country’s best known companies embrace the simplicity and freedom of working in the cloud. The likes of Casio, Benesse and Kewpie Corporation are now using Google Apps for Business products, to work more collaboratively and efficiently.

Today, two of Japan's most venerable companies Kubota and FUJIFILM are making the leap to the cloud too. This news comes just a month after ANA announced that its 43,000 staff across 40 company divisions will soon use Google Apps for Business and Nikkei ranked Google as the nation’s number one cloud service provider.

Established in 1890, Kubota is an international leader in agricultural machinery manufacturing, with more than 20,000 staff across 20 countries. Overseas sales make up more than 50% of its business. As Kubota looks to increase its business abroad to 70% in the next five years, it will adopt Google Apps as an IT and communications solution. Google Apps will help Kubota facilitate a smooth overseas expansion by enabling employees to connect and collaborate real time across borders.

FUJIFILM is also on a path of international expansion. A household name in photography and imaging, FUJIFILM is now applying its world-class technology to the medical systems and life sciences sectors. As their business evolves they want an IT platform that is its fast and flexible so plan to move their 30,000-strong workforce to the cloud, Gmail and Google Drive.

Kubota and FUJIFILM join over 5 million businesses worldwide that have moved to Google Apps for Business. Enhanced with the features and controls that businesses need to be productive, innovative and successful, Google’s workplace tools are giving some of the world’s oldest and most established businesses a 21st century edge.

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Johnny Cupcakes has gone Google

Posted by Justin Hiltz, Media Futurist at Johnny Cupcakes

Editor's note: From the founding of Faneuil Hall in 1740 to the opening of Franklin Southie in 2008, Boston’s businesses have embodied an enterprising and entrepreneurial spirit. Today, we’re wicked excited to hear from Justin Hiltz, Media Futurist at Johnny Cupcakes, a designer, manufacturer and retailer of unique, limited edition t-shirts founded in Boston. See what other organizations that have gone Google have to say.

We’re fans of individuality and expression at Johnny Cupcakes. Our t-shirts are specially made in small batches to help express and reflect our customer’s unique styles. This independent ethos helped propel our brand from a cult favorite in our hometown of Boston into a multi-million dollar, international business with stores in London, Los Angeles and, of course, across Massachusetts.

We’ve grown a lot since Johnny Earle started Johnny Cupcakes in 2001, but we’ve always put a premium on staying fresh – both with our designs and the technology we work with. When I joined the company two years ago, I realized our email system was causing more harm than good, especially at the rate we were growing. I knew we needed an upgrade, I knew it didn't make sense to install a server that required constant maintenance, and I knew most employees were already using Gmail on their own. Moving to Google Apps seemed both attractive and obvious.

Google Apps for Business makes communication a snap. We’ve grown to 50 employees, but still work at the same breakneck speed we did when it was just Johnny hustling to get the company off the ground. That’s why it’s essential to have the tools to keep up with our pace. Google Chat makes that possible. We love that we can send a quick ping to someone with a question, an idea in need of feedback or a project update without having to leave our desks.

Google Apps saves us a lot of time and prevents a lot of headaches. Take our recent website redesign, for example. Our customers are our biggest fans, so we wanted to show them some love by highlighting a handful of them on our new site. At first, the thought of coordinating, collecting and curating that amount of content seemed daunting. I was worried we’d have to use a 3rd party questionnaire app or do everything over email and pull it all together manually (and painstakingly). Then I realized I could do it all through Google Forms. I set up a questionnaire, sent it to our customers, and saw the responses show up in real-time in a single spreadsheet. It saved me hours of work I would’ve wasted emailing, copying and pasting.

Johnny Cupcakes is all about our customers – we love them and they love us. This connection fuels our drive to make clothes that are both exclusive and accessible. Google Apps allows us to communicate more effectively, which helps free up our time so that we can concentrate on the things that really matter: our customers.

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Dick Smith switches on to Google Apps

Posted by Linda Venables, Director of IT at Dick Smith

Editor's note: Today’s guest blogger is Linda Venables, Director of IT at Dick Smith, an electronics retailer in Australia and New Zealand. See what other organizations that have gone Google have to say.

As an electronics retailer, you can imagine that staff at Dick Smith have a real passion for technology. They not only want to keep customers up-to-date with the latest innovations and gadgets — they want to use them too. This is key to our culture and as our company evolves we want to ensure that our highly mobile, tech savvy workforce have the flexibility to work in ways that suit them.

With more than 4,500 staff in 323 stores across Australia and New Zealand, we have a lot of people to communicate with. Connecting with part-time staff who don’t have corporate issued devices or email accounts, managing the rise of personal mobile devices at work, and trying to introduce more collaboration are some of the main challenges we’ve faced.

When we looked for solutions to these challenges, we decided on Google Apps because it was a great cultural fit, and it was intuitive, easy to maintain and packed with features. As many of our staff already use Gmail for their personal email account the training time is really minimal.



The sharing and collaboration features built into Google Apps and Google Docs are real pluses too. Whether our teams are in Sydney or Wellington, they'll be able to share and collaborate on documents in real-time, faster and more easily than ever before. We’re also looking forward to storing videos in Drive so when our CEO has an important announcement, we can record this for all our staff to review at a time that suits them. This is a great way to overcome some of the logistical challenges of having a part-time workforce in different time zones.

Overall, we see building community and fostering a collaborative culture as the greatest benefit to ‘Going Google.’ We’re looking forward to using Google Forms to get staff feedback and comments via regular staff engagement surveys and we’re even looking to extend our new collaborative approach to our interactions with suppliers and partners. Ultimately it’s about using the right tools so we can get down to running our business – and Google Apps lets us do that.

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Quickoffice on your Android and iPhone is here

Posted by Mark Beaton, Quickoffice Product Manager

One of the easiest ways to share old files and collaborate with others is to convert them to Google Docs, Sheets and Slides. However, not everyone you work with has gone Google yet. So to help, Google Apps for Business can already edit Microsoft Office files using Quickoffice on an iPad, and starting today they can do the same on iPhone and Android devices. From Word to Excel to Powerpoint, you can make quick edits at the airport or from the back of a taxi and save and share everything in Google Drive.

In addition to bringing Quickoffice to new devices, it’s also now easier to find and use your Drive files from within the Quickoffice app. Sign in with your Google Apps for Business account and your Drive folders view will now include Shared With Me, Starred, Recent and any subfolders.

And in case you didn’t know, iPad and iPhone users can open and edit Office files directly from the Drive app. Just open Drive and select the file, make edits using Quickoffice and save it back to Drive.

Google Apps for Business users can download Quickoffice right now from the App Store and Google Play. We hope this makes it easier to work from anywhere on any device.

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GHouse has gone Google

Posted Tim Luckow, Founder & Owner of GHouse

Editor's note: From the founding of Faneuil Hall in 1740 to the opening of Franklin Southie in 2008, Boston’s businesses have embodied an enterprising and entrepreneurial spirit. Today, we’re wicked excited to hear from Tim Luckow, founder of Boston-based GHouse, a record label, management and promotion company. See what other organizations that have gone Google have to say.

Photo by Christopher Evans, Boston Herald

One of the most enduring critiques of the record industry is, as Q-Tip rhymed in 1991, "Industry Rule No. 4,080: Record company people are shady." While some things have improved since then, there are still plenty of ways the industry could be better. I started GHouse, a Boston-based music label, management and booking agency, to make that change happen.

Transparency reigns supreme at GHouse: we’re dedicated to showing our artists what happens behind the scenes on the business side so they can focus on their music. We want them to know exactly how much they’re making from digital sales, how many people are streaming their songs online and what each venue contract really means. It’s good both for the artists and for us: we’ve doubled our profits quarter-over-quarter since the start of 2012.

Google Apps makes that transparency - and the vision I have for my business - possible. The foundation of this clear communication sits in Google Sheets. We create, share and constantly update a spreadsheet for each of our artists that tracks performance across multiple channels, from the number of times their songs are live-streamed on certain sites to how many tickets they’re selling for upcoming shows. That way, the band can hop into the spreadsheet at any given time and know how much they can expect in royalties and sales.

As we’ve grown, so has the geographic distribution of our bands. Thanks to Google+ Hangouts, it feels like we’re still in the same neighborhood. Instead of having to venture down the Eastern seaboard on a bus each week, we’ll catch up with them over video conferencing. That’s eight hours I spend focusing on my business rather than commuting along I-95.

Most importantly, Google Apps has helped me prove the legitimacy of the business side of GHouse to the investors, who are an increasingly essential part of the company’s future. I track everything about the business in Sheets, including quarterly distribution and tour numbers, divided by artists and labels. The investors I’ve shared these with love how all this information is centrally located, impeccably organized, updated in real-time and accessible to the team at any time, from any device.

Google Apps is truly the core of my business. It’s helped GHouse function as a company for four years without an office, whether we’re updating our artists’ performance spreadsheets over lattes at a coffee shop or doing last minute planning for a SXSW showcase in Austin. I’m able to run a record label like I think it should be run. To me, that’s real success.

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Daily Grommet has gone Google

Posted by Aimee Anderson, Vice President of Business Development at Daily Grommet

Editor's note: From the founding of Faneuil Hall in 1740 to the opening of Franklin Southie in 2008, Boston’s businesses have embodied an enterprising and entrepreneurial spirit. Today, we’re wicked excited to hear from Aimee Anderson, Vice President of Business Development at Daily Grommet, a Boston-based online marketplace for new, innovative consumer products. See what other companies that have gone Google have to say.

At Daily Grommet, we love finding the next new thing. Since we started in 2008, our site has launched more than 1,500 products from companies with innovative consumer product ideas, including luggage, solar-powered lights, funky watches, headphones and skin care products. We’re a fast-moving company that embraces the entrepreneurial spirit, both in our own culture and in the products we help go to market.

Building a business around a steady stream of product launches demands a strong technology platform that enables quick and constant collaboration for a team that works all sorts of hours from all over the country. Our office is in Boston, but we have remote workers in Colorado, California and Minnesota, and people often work from home or on the road. Whether it’s catching up on a project using Google Chat, firing off an email or collaborating in real-time with co-workers using Google Docs and Google Sheets, our employees are connected wherever they are. Our marketing team has even completely dumped wired phones and relies entirely on Google+ Hangouts. They may be dispersed geographically, but with video conferencing, they feel like they’re all in a room together.

While Google+ keeps us connected, Google Sheets drives our product launch cycle. We launch something new each day at noon, so getting each product ready to go live is an intense process that requires significant coordination and collaboration across multiple teams. Every ounce of information about all of our product lines is held in a shared spreadsheet, from purchase orders to contact information, manufacturing details to photos and videos. Each spreadsheet is shared with the discovery, marketing and development teams and gets updated as every product moves through the process to launch. Releasing a new product takes a lot of coordination and our teams need to know the information they're working with is up to date and can be accessed anywhere by anyone. With Sheets, that’s never a question.

Finding the next new thing requires a technology backbone that lets us be nimble, fast, and always connected. Google Apps does just that. Right now, we’re celebrating National Craft Month by highlighting more than 30 cool pieces of jewelry, food, crafts tools and other amazing things our partners create. Google Apps helps us make good on our commitment to the companies we work with by giving them a springboard to build their business. That’s a commitment we take seriously and are proud to uphold.

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HubSpot has gone Google

Posted by Mike Volpe, CMO of HubSpot

Editor's note: From the founding of Faneuil Hall in 1740 to the opening of Franklin Southie in 2008, Boston’s businesses have embodied an enterprising and entrepreneurial spirit. When we looked at several recent lists of the top startups in the Boston area - from Bostinno, Quora and the Boston Business Journal - we were pleased to discover that about 75% of these companies are running on Apps. 

Today, we’re wicked excited to hear from Mike Volpe, CMO of HubSpot, the industry leader in inbound marketing software and one of those top startups. See what other organizations that have gone Google have to say.

Back in 2006, two MIT alumni decided there had to be a better way to do marketing. Dharmesh Shah and Brian Halligan knew that loud, interruptive and unwanted advertising wasn’t the way to help businesses attract customers, not to mention that new technology like caller ID and spam filters was simultaneously rendering those legacy efforts less effective. So they started HubSpot, and with it, a new paradigm that would be better for both marketers and customers, replacing loud, interruptive advertising with marketing consumers actually love.

HubSpot has grown to 450 employees since launching in 2006, and along the way, we've settled on a core mantra when it comes to how we work: “use good judgment.” We don’t tell employees where they have to work or when they have to be here - we care most about results. It’s imperative, then, that we leverage enterprise tools that make work easy and accessible anytime and anywhere. That’s why we use Google Apps. It lets us work together whether we’re at our desks or halfway around the world. That, combined with the fact that it grows with us and is simple to use, makes it the perfect solution for our company.

Our employees use Google Apps every day on nearly every aspect of our business. With Docs, Sheets and Slides, we’re able to collaborate on our most important documents with our colleagues, no matter where we are. We can store all our files in one place with Drive, so each team knows they can find their templates and notes whether they’re sitting down with their laptops or traveling with their smartphones. And Google Forms makes tracking executive speaking requests simple and seamless. Any time an organization wants a HubSpot expert to talk at an event, we send them a form with a set of standard questions, and the information they submit about the opportunity is automatically populated into a spreadsheet that houses all other requests. It's perfectly efficient.

Google Calendar helps us stay transparent, which we consider essential to empowering our employees. Many of our executives book office hours on Google Calendar and share them with our company. Any employee at any level can sign up for an hour with them, where they can bring up anything from product development ideas to problems they’re having at work.

Working for a fast-moving company isn’t easy, but with Google Apps, we’re not burdened by the hassles that can otherwise grind busy days to a halt without a strong technology platform. We don’t have to deal with attachments, version history screwups, email outages or fussing around with our phones to get our email to sync. We open up Google Apps and it works. It’s the same experience we offer with our software – simple, effective and lovable.

READ MORE - HubSpot has gone Google

X-Trade Brokers invests in Google Apps

Posted by Jakub Zablocki, chairman of X-Trade Brokers

Editor's note: Our guest blogger this week is Jakub Zablocki, chairman of X-Trade Brokers, a brokerage firm founded in Poland in 2002 with locations in more than ten countries in Europe. X-Trade Brokers (XTB) is a European brokerage house specializing in financial instruments traded over both the over-the-counter market and major stock exchange. See what other organizations that have gone Google have to say.

At X-Trade Brokers (XTB), our goal is to give our customers the information they need to make sound financial decisions. Like many industries, technology is playing a bigger role in our industry. We pride ourselves on being technologically advanced for our customers. It’s what they demand, whether its a robust online trading platform, a vibrant mobile ecosystem or the latest, up-to-the second update on a stock price. Now, we’ve decided to run our business on Google Apps.

We chose Google Apps because we noticed a gap: we were providing our customers with the latest, most cutting edge technologies to manage their money we weren't doing the same for hundreds of our employees. Our previous solution, Microsoft Outlook, was an on-premise solution. It became too difficult to run a modern, fast-paced brokerage firm on yesterday’s technology - we weren’t providing the tools that our employees needed to keep up. With Google Apps, our employees will have access to information anytime, anywhere from any connected device, allowing them to work how and from where they please. Tools like Google Sites and Google Drive will give our employees the most modern tools available so they can serve our clients in the most efficient way possible.

Google Apps offers a suite of tools we didn’t have access to before. Being in a highly regulated industry means we have to take extra precautions to ensure we save and store sensitive employee information such as email and chat records. On other platforms, this is cumbersome and requires a lot of work on both the IT side and employee side. With Google Apps Vault, that happens in the background, giving us both an enterprise-class way to store our most important information as well as a solution that doesn't get in the way. Our IT department is really looking forward to not having to store and manage this data. Many of our employees have grown up with the web and were already familiar with tools such as Gmail and Google Calendar which will make the transition seamless.

In the financial services industry, speed is everything -- trading on information that’s even five minutes old can result in a risky investment. Our customers demand real-time information so they can make some of the most important decisions in their lives. With our previous technology solution, I always felt as if we were making a bet on old information but now, with the help of Google, our stock is at an all-time high.

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Faneuil Hall Marketplace has gone Google

Posted by Kristin Phelan, Marketing Director at Faneuil Hall Marketplace

Editor's note: Boston’s changed a bit since Paul Revere set out on his famous midnight horseback ride in 1775. Belichick and Brady hadn’t met yet, the curse of the Big Bambino had yet to be cast (then broken), and Ben and Matt hadn’t won an Oscar for “Good Will Hunting.” But one thing has stayed the same in Boston over time: the city has been driven and defined by self-starters and homegrown businesses.

We’re wicked excited to highlight a few Boston businesses using Google Apps over the next few weeks. Today, we’ll hear from Kristin Phelan, Marketing Director at Faneuil Hall Marketplace, a historic Boston landmark. See what other organizations that have gone Google have to say.

It’s not every day that you get to work in the same spot where Samuel Adams brought Bostonians together on the eve of the Boston Tea Party or where George Washington toasted the United States of America on its first birthday. As the Marketing Director at Faneuil Hall Marketplace, I help carry the legacy of America’s first marketplace forward.

Faneuil Hall is entrenched in its rich past, but part of my job is to make sure it also stays modern. We’ve recently started adding programs that reflect a new, more innovative and independent spirit: on top of the bustling retail space we’re historically known for, we’ve also hosted local musicians, NBC’s The Today Show, an LED light and sound show, pilates bootcamps and the Urban RAID obstacle course race. And each new day brings another new idea.

Coordinating all these activities requires a lot of communication and organization. It also requires a reliable technology platform - something we didn’t have until we moved to Google Apps last year. I remember the night I knew we had to switch. I was working late on a project, when all of the sudden I got a notification that my mailbox was full. I’d been using Gmail for my personal email and knew it would be a better solution for our team not only for storage, but for the rest of the tools in the suite.

Getting Apps up and running was a snap. I’m no IT expert, but setting the team up with email and teaching them how to use Calendar, Drive and Docs was simple. In our first week, we set up a shared calendar to track our street performers, visiting artists, and events, so now everyone can see what's going on and when.

Apps doesn’t just help us stay organized – it also helps us work better together when we’re away from our desks. Just a few weeks ago, I was doing an on-site walk-through for an upcoming mural when a reporter called looking for pictures for an upcoming article. I jumped on my phone, opened the Drive app, and with just a few clicks, gave her access to the photo folder I had created for press inquiries.

I may not be an American Revolutionary, but I still get to help bring millions of people together at one of the country’s most revered landmarks. And thanks to Google Apps, we have the tools to keep our 271-year-old building in the 21st century.

READ MORE - Faneuil Hall Marketplace has gone Google

Australia goes back to school with Google Apps for Education

Posted by Suan Yeo, Head of Google Education, Asia-Pacific

With a new academic year comes a new way of learning.

   

Increasingly primary, secondary, and university students and faculty are using Google Apps for Education, a free suite of productivity tools designed to help people work together better. This also include three top-tier universities in Australia who are going back to school this year with Google Apps. The universities of Griffith, Macquarie and Monash join the community of thousands of institutions worldwide using Google Apps for Education to enhance their students’ learning and to increase organizational efficiency. This community includes 72 of the top 100 schools in the USA and 20 million students and teachers worldwide.

Griffith University is a leading research university with a strong international focus spread over 5 campuses. They were looking for an easy-to-use communication and collaboration platform that offered more storage capacity and a better user interface, regardless of access device or location.

Monash University has a presence in Malaysia, South Africa, India, Italy and China, and benefits from being able to streamline communication among its dispersed students and staff.

“How could you not consider Google Apps in the world we are in today? It, to me, is the best productivity tool you could imagine, in the most intuitive fashion.” 
—Adam Shoemaker, Deputy Vice-Chancellor (Education), Monash University

Macquarie University was in fact the first university in Australia, and amongst the first in the world, to offer Gmail to their students, setting up 68,000 accounts back in 2007. Since then, they have switched on more and more of the suite’s features, and in 2012 even became the first Australian university to map its campus 3 dimensionally in Google Earth.

   

Several students from each of these universities have also been appointed as Google Student Ambassadors this year, and will join students from 25 other universities this week in our Sydney office. They will learn first-hand how Google Apps for Education can help to uncover a new way of learning, and help others on their campuses to use technology for good.

For more information about Google Apps for Education, and to sign up today, visit www.google.com/apps/edu. Or say hello in person June 3-5 at EduTECH in Brisbane, Australia.

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Google Apps for Education says hello to northern Thailand as Mae Fah Laung University goes Google and green

Posted by Samuel Cheung, Regional Lead, Asia-Pacific, Google Apps Supporting Programs for EDU

Rolling green hills, a skyline of trees and no traffic in sight. Yes, this is Thailand. Today in partnership with the prestigious Mae Fah Luang University, we’re supporting an educational institution famous for its breathtaking natural environment in their vision to become a Green University by going Google.

Through the Google Apps for Education Support Program, 14,000 teachers, students and staff from Mae Fah Luang University will now use Google’s collection of free email and open collaboration tools, including Gmail, Google+, Docs, Calendar and Groups, and be the first educational institution in northern Thailand to go Google.

Being cloud enabled means students and teachers can take full advantage of the web and collaborate wherever they are. No matter if they are on a bus, at home, or enjoying one of the many beautiful gardens on the Mae Fah Luang University campus. Leading-edge technologies, like cloud computing and collaborative tools, have a vital role to play in helping equip future generations with the skills they need to thrive in the workforce of today and tomorrow.

Why is going Google greener?
In addition to supporting learning, the move to the cloud will also help Mae Fah Luang achieve their sustainability goals. Our energy efficiency efforts mean our cloud is greener, ensuring that colleges, universities and businesses that use our cloud based tools, such as Gmail and Google Apps, are greener too. Our analysis suggests that a typical organization can achieve substantial energy and carbon savings—ranging from 65 to 85 percent—by migrating to Google Apps and that an organization using Gmail can decrease its environmental impact by up to 98 percent.

Just 9 months ago, we were excited to announce the first university in Thailand to go Google in Khon Kaen province. Today 13 educational institutions and more than 300,000 students, teachers and academics in Thailand have gone Google, and that’s just the beginning.

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ICOM Productions pushes the eLearning envelope with Google Apps

Posted by Jared Tabler, Vice President of Operations at ICOM Productions

Editor's note: Our guest blogger is Jared Tabler, Vice President of Operations at ICOM Productions, a Calgary, Alberta-based eLearning company. See what other organizations that have gone Google have to say.

ICOM Productions is a 100-person company focused on helping companies better engage and develop their employees by freshening up their training programs. We pride ourselves on being progressive, young and vibrant; we encourage our employees to question old habits, push the envelope and change the way we teach and learn every day.

When I joined as VP of Operations less than a year ago, I was shocked by how our progressive mentality clashed with our old, slow and unreliable technology. We were using a piecemeal technology solution built around Microsoft® Exchange that made everyday processes disjointed and inefficient. We wanted employees from each of our three offices to be able to collaborate on projects, but the process of emailing versions back and forth and editing them in silos wasn't quite the collaboration we were looking for. We knew we needed something better, but upgrading to the newest Exchange Server would have cost us a fortune and still leave us three years behind the latest technology.

It turned out that our forward-thinking employees were pushing the envelope with technology on the side, too: they'd started using their personal Google accounts at work. They were sharing files through Google Drive and creating project hubs with Google Sites. Over the next few months, we talked with our employees and Agosto, a Google Apps Reseller, and we came to a clear conclusion: moving ICOM to Google Apps was the best path forward. In the Fall of 2012, Agosto partnered with our technical team to put a migration plan in place, and 30 days later, all 100 employees were on Apps. It was the fastest IT implementation I’ve ever done.

Google+ Hangouts have completely revolutionized our recruiting process. Instead of relying on phone screenings, which don’t really convey a candidate’s personality, or flying people to Calgary, which is expensive, we use Hangouts, which cost nothing and bring each prospect’s character to life. We like to do group interviews via Hangouts to see how people think and interact - group collaboration is huge at ICOM, and you get a good sense of that over video conference. Our candidates love that we’re using new technology and we love that we’re still getting the same valuable insight about our candidates.

Google Apps has helped us be more efficient, more forward-thinking and more cost-effective. It’s also helped us strengthen the ICOM culture we pride ourselves on - being creative, asking thought-provoking questions and working as a team. All of this, of course, means that we’re getting better at what we do: helping other companies teach and train their employees more effectively. Just like what Apps has done for us.

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Google Apps Prepares Prudential Georgia Realty Agents For The Future

Posted by Tony Floyd, SVP & Chief Marketing Officer at Prudential Georgia Realty

Editor's note: Our guest blogger is Tony Floyd, Chief Marketing Officer at Prudential Georgia Realty, metro Atlanta's largest real estate brokerage. See what other organizations that have gone Google have to say.



At Prudential Georgia Realty, our associates work hard to deliver valuable services to their clients. Their work ethic and great skills have helped us become the largest real estate company in the Greater Metro Atlanta area. We were recently named by REALTrends as one of only 17 real estate companies in the country to increase its sales volume, agent headcount and agent productivity over the last 10 years.

With more than 1,000 agents in 22 offices, spread out over 43 counties around Atlanta, it is critical for our agents and staff to communicate efficiently with current and potential clients. Communication is the backbone of our business - our agents have to manage a lot of contacts, files, photos and other information and they need access on their mobile devices. We had two separate email systems, a hosted Microsoft® Exchange 2007 server for employees and an open source solution for our agents. We wanted to migrate to a single system that allowed us to support the transition to a more virtual working environment and foster better collaboration internally. Another consideration was the ability for our agents to organize and manage their contacts into groups so they could run campaigns and stay in contact using any of their devices. After a careful evaluation, we decided to move to the Google Apps platform.

We migrated the employees to Google Apps in December and have already seen an improvement in our communication. When our agents go live, Google Apps will help them run their business from any location using any device. Google Groups will let agents easily organize and manage their client and contact lists, so with one click they can send more relevant marketing content to a specific group of people. Most importantly, since it’s all in the cloud, these Groups will automatically sync to any device so the agent can follow up with a personal phone call.

Google Drive allows us to share large files and documents and manage the security at the same time. We plan to implement Google Sites, so each branch or division will have a searchable and sharable place to store information like a high resolution photos. Teams can work together on projects more effectively and collaborate on live documents. Agents will now be able to create personalized Google Sites tailored to specialized groups of prospects like first time buyers, baby boomers, or potential luxury home buyers.

Real estate is a very competitive business. Google Apps puts the information at our fingertips, which gives us a leg up. Leveraging the right technology can be game changing for the real estate industry, and we’re excited to be a leader in that effort.

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