Google Earth and Maps help save lives and protect property when disasters strike

Posted by Rick Hinrichs, Director of Disaster Emergency Services, Red Cross - San Diego/Imperial Counties Chapter.

Editors note:Today’s guest blogger is Rick Hinrichs from the Red Cross - San Diego/Imperial Counties Chapter. We recently sat down with him to discuss how his organization stays coordinated during disasters using Google Earth and Maps. To learn more, watch this video.

In the event of a natural disaster or unexpected emergency, a quick and effective response can mean the difference between life and death. We at the Red Cross can always be counted on to assist on the front lines of these disasters and emergencies.

When the 2007 wildfires struck Southern California, 500,000 people were told to evacuate their homes in 30 minutes, but our San Diego command center wasn't fully staffed until four hours later. We scrambled to collect information and plan a strategy over the phone and through email. It was clear we needed a more efficient solution for better situational awareness and a common operating picture for the Red Cross command center, our volunteers and the citizens we serve.

In response, our San Diego/Imperial Counties Chapter of the Red Cross implemented a new response system built on Google Earth and Maps. Our map has dozens of data layers that can be used in a disaster situation to display, in real-time, everything from the location of our volunteers to shelters, food trucks, and medical supplies. This map can also be easily shared with other emergency management agencies outside of Southern California.

Now, volunteers and the public can pull up the Red Cross’ web-based emergency response map on their smartphones or tablets while out in the field. They can see safe routes to travel, hospital locations and other places to access resources during a disaster. Google Earth and Maps require no additional training; our volunteers already know how to use them.

Our chapter responds to a disaster once every 28 hours or so, from house fires and SWAT incidents to search and rescue operations. By mapping these locations on Google Earth and Maps, we can see where our assets are, determine where the most incidents occur, and better target our outreach and effectiveness.

The bottom line: the Red Cross is committed to protecting property and lives, and Google Earth and Maps help us do a much better job.

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Google Earth Pro helps Rockware geologists uncover the layers of the Earth

Posted by Jim Reed, geologist and R&D director, RockWare Inc.

Editors note: RockWare is a geological software company based in Golden, Colorado. Founded in 1983, RockWare develops a suite of earth science and mapping applications used across several industries and fields, including civil, environmental and geotechnical engineering.

As the early morning sun rises, we head into the Rocky Mountains’ Front Range to take some field measurements. The scenery is breathtaking: rusty-hued sandstone formations tilting at dramatic angles from the ground below. Studying the Earth’s natural history and uncovering the mysteries that lie beneath its surface is just another day as a RockWare geologist.

Using a GPS device and a few specialty tools, we move around the site and record the tilt of the rock formations. These data points don’t make much sense to the untrained eye. However, by plotting our data on a map, we can gain an intuitive three-dimensional understanding of the rocks and their orientation.

When we return to the office, we quickly import the data we recorded in the field into Google Earth Pro. The software produces interactive 3D visuals, which we can easily share with customers. At RockWare, we make extensive use of the Movie Maker feature, which allows us to animate complex events over time. For example, if a toxic spill is leaking into the water table, we can model the spread and speed of contamination. These animations help our clients understand the impact of these geological events and act accordingly.

We’ve seen a positive impact on sales and marketing, too. Google Earth Pro, in conjunction with RockWare’s software, gives us the tools to tell a client’s story through video, rather than just creating static maps and reports. With more dynamic ways to showcase our work, we’ve been able to advertise in a way we’ve never been able to do before. As a result, we’ve seen growth in our customer base via referrals and word-of-mouth.

Many of our customers already use Google Earth Pro in the office, which streamlines my job as a consultant. Instead of spending extensive time on product training, we can dive right into the project. Google has essentially created an environment where it's easy for RockWare and our clients to collaborate on geological projects, which simplifies the decision-making process.

Google Earth Pro brings our projects to life. It has not only contributed to RockWare’s business growth, it’s also reinforced my love for geology. Going out in the field, taking measurements, and actually being able see what I’m mapping makes my job that much more incredible.

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Visualize U.S. demographics using Google Maps API for Business

Posted by Thor Mitchell, Product Manager, Google Maps API

In April 2010, 89 million U.S. households returned a census form in which they answered ten basic questions. Once collected, aggregated, and published, the 2010 U.S. census provided rich insights into the makeup and distribution of the U.S. population. However the resulting demographics, which cover all 50 states, over 3,000 counties, over 70,000 census tracts, and over 200,000 block groups, are extremely challenging to obtain and visualize on a map.

Today we are making U.S. demographics visualization accessible and easy for our Google Maps API for Business customers with the launch of the new Demographics Layer in Maps API v3. The Demographics Layer enables Google Maps API for Business developers to add visualization of U.S. demographics provided by Nielsen to their Maps API applications.

Developers can select from 34 statistics to display on the map at state, county, census tract or block group granularity, including:

• population
• age
• race
• marital status
• housing status

Data is available for 2010 and 2011, in addition to projected data for 2015 and 2016.

Google Maps API for Business applications using the Demographics Layer can control how the data is styled, such as defining color thresholds or gradients, and also define style rules based on expressions across statistics that are evaluated in real time. For example, by defining a gradient style based on the expression “population / area” you can visualize population density on the map.



The Demographics Layer is now available to all Google Maps API for Business customers for use in internal applications. For more information on how to add the Demographics Layer to your applications please see the documentation. If you are not an existing Google Maps API for Business customer and are interested in using the Demographics Layer, please contact the sales team by filling in this form.

We hope the Demographics Layer provides your business with the intelligence you need to put your own data into context, and empowers you to make smarter business decisions going forward.

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Build better maps with Analytics for Google Maps API for Business

Posted by Daniel Schramm, Associate Product Manager Intern, Google Maps API

Every day people rely on maps to help them make purchasing decisions. Location matters for everything from choosing a restaurant for dinner, to picking the perfect home. It’s important to understand how users view and interact with this information so you can create a map experience tailored specifically to your customers’ needs. Today we make this possible with the release of Analytics for Google Maps API for Business:



Just as Google Analytics shows you how visitors interact with your website, Analytics for Google Maps API for Business provides detailed information on how customers interact with maps on your website. Do customers have to pan and zoom to find what they need? How often is 45 degree imagery used? Should you consider using a different map type? Now this information is at your fingertips.

Analytics for Google Maps API for Business delivers reports for map interactions, services, the Places, and Street View. Make changes to your map and immediately see how these enhance user behavior, allowing you to quickly customize your map to the needs of your customers.

Analytics for Google Maps is a feature included with your license of Google Maps API for Business. You can enable Analytics for Google Maps API for Business for your maps with the click of a button in the Google Enterprise Support Portal. All information recorded is anonymized and aggregated to protect the privacy of users.

For more information on how to enable and access Analytics for Maps API for Business, please see the Maps API for Business Developer Guide. If you need further assistance, or have ideas for additional features you would love to see in Analytics for Maps API for Business, please contact the Google Enterprise Support team.

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Announcing Google Earth Pro version 6.2: A more beautiful Earth and Parcel search

Posted by Dan Cohen, Google Earth Pro Team

We would like to share the new features available in the latest release of Google Earth Pro. Version 6.2 delivers a better user experience with improved imagery rendering and enhanced search.

Improved Rendering
Previously, the imagery in Google Earth Pro had patchy rendering because it was constructed by combining different satellite images. The improved rendering in Google Earth Pro version 6.2 addresses this patchiness with a new way of rendering imagery that smooths out differences between the separate satellite images. The improved rendering provides higher quality screen captures for Google Earth Pro users, as well as provides seamless base imagery for creating maps using spreadsheet or GIS import.

San Francisco before and after the integration of seamless imagery.

Parcel Search
Since June 2010, Google Earth Pro users have had access to the U.S. Parcel Data layer. Now users will be able to search that data layer for specific parcels. In Google Earth Pro version 6.2, users simply have to type the parcel number into the familiar search box to be taken to the location of the parcel in the visualization window and access property information such as the property address, standard use code, and last assessed value. The ability to query by parcel number, instead of having to manually navigate to the parcel location, will save the time of real estate and insurance professionals who frequently use the U.S. Parcel Data layer to remotely survey specific properties.

Real estate and insurance professionals using Google Earth Pro can quickly find specific parcel details by searching the Premium U.S. Parcel Data layer by parcel number.

These new features in conjunction with the other Google Earth Pro offerings, such as advanced measuring tools and the U.S. Demographics and Traffic count data layers, allow users to save time and money when making geographic decisions. Instead of traveling to survey a property, businesses can save time by searching for a parcel in the U.S. Parcel database and remotely measuring and inspecting those properties in just hours. Companies can spruce up their presentations and pamphlets to impress clients by using Google Earth Pro’s high resolution prints (now with seamless imagery). Other businesses use the Google Earth Pro import tool to overlay spreadsheet or GIS data on a map for visual analysis.

We encourage you to look at the release notes for Google Earth Pro version 6.2 (beta). If you’re not a Google Earth Pro user you can sign up for a 7-day free trial to try out the newest version. If you are currently using Google Earth Pro, the newest version is available for download here.

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Updating the Roads in United Kingdom, Germany, Sweden and Finland

Posted by Natasha Wyatt, Google Earth and Maps for Business Team

Today we announced changes to the data that powers Google Maps API Premier, Google Earth Builder and Google Earth Pro in the UK, Germany, Sweden and Finland.

Among other improvements, the updated maps will show more detailed bodies of water and local parks and will ultimately provide better, more accurate geospatial information for your employees and customers. As Google Maps and Google Earth for Business customers, you can now share direct feedback about our maps and let us know about needed updates to the map in these areas by using the "Report a Problem" tool in the lower right corner of the map. We highly recommend that you re-geocode all of your data to take advantage of the new updated data.

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GeoEye Using Google Earth Builder for Commercial Distribution of their Data

Posted by Dylan Lorimer, Google Earth and Maps for Business Product Manager

Since 2008, Google has worked with GeoEye to publish millions of square kilometers of satellite imagery to Google Earth and Maps users. In addition to the imagery the company shares with Google, GeoEye also collects satellite imagery for licensing by numerous governments and business customers around the world.

Google Earth Builder is designed to make it easy for a geospatial data provider to securely publish its data to specific users or developers. For example, during a crisis response effort such as a forest fire, a government agency might need a particular group of employees to be able to access recent satellite images of the forest on their tablets or smartphones in real time.

Today we’re delighted to announce that GeoEye is the first commercial satellite imagery provider to adopt the Google Earth Builder platform. By using Google Earth Builder, GeoEye will rely on Google's cloud infrastructure to process, host, and securely publish their satellite imagery and mapping layers. Doing so will make it easy for their customers to access GeoEye’s geospatial data from their computers, tablets and other internet-connected devices.

This also means GeoEye will be able to create new business models around hosted, subscription access to their data, and will be able to provide Google Enterprise customers with the option to license additional imagery from GeoEye for use within Google Maps, Google Earth and APIs.

We’re really excited to have GeoEye using Google Earth Builder and looking forward to them publishing a host of new subscription imagery layers to our Google Enterprise Maps and Earth customers. Learn more about GeoEye’s plans to create subscription imagery services with Google Earth Builder here.

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Announcing Google Earth Pro 6.1: New Features and Easier to Use!

Posted by Coleman Rusnock and Dan Cohen, Google Earth Pro team

We are pleased to announce the newest release of Google Earth Pro! Version 6.1 focuses on user experience improvements that empower professionals to make faster geographic-related business decisions.

Google Earth Pro is a simple yet powerful tool used by industry professionals all over the world. Businesses in retail, construction and insurance save travel time by inspecting, measuring and profiling land parcels before visiting the site. Many companies use Google Earth Pro’s high resolution prints for client meetings and presentations. Other companies use the Google Earth Pro import tool to overlay spreadsheet or GIS data on a map. You can read about other use cases on our customer stories page.


Real estate and insurance professionals can analyze distances more effectively with the combined Ruler and Elevation Profile tool, as shown in this measurement of San Francisco, above.


Print high-resolution screenshots with scale bar and north arrow for client meetings and presentations.

Key feature enhancements in version 6.1 include:

• Enhanced Print Layout: Print maps and overlays in premium resolution for tactile collaboration with key stakeholders. Improved output and paper handling allow fine controls for professional-looking deliverables.


• Simplified Movie Maker: Create professional video presentations to share with your target audience. Render saved tours as videos, or take the director’s seat and record live actions from the 3D viewer.


• Consolidated Measurement Tool: View path length and elevation profile in one window to better understand the 3D environment surrounding your area of interest.


• Expanded Data Styling: With 64 unique styling attributes available for each imported dataset (compared with eight in previous versions), users have greater control over the look and feel of their data.


• Improved Networking Infrastructure: Earth Pro 6.1 offers better support for network proxies and SSL certificates commonly found in corporate networking environments, making it easier for business to use Google Earth Pro within their network security guidelines.

Click here to download the latest version of Google Earth Pro for your organization today.

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3D Visualizations that Wow Customers

Posted by Clay Maffett, The Google Earth Pro Team

Google’s users have always found creative and inspiring ways to get the most out of our products. The Google Earth Pro team is reminded of this daily as we speak with companies across industries around the world that use Google Earth Pro for a wide range of purposes, from planning transportation routes to mapping forest fire risk areas.

One such use case is that of Coherent Navigation, a nine-person startup that develops GPS receivers for the US Military.

"Our software is very complex and has capabilities far beyond any other solutions in the market today," said Bryan Galusha, Senior Development Engineer at Coherent Navigation. "But at the end of the day, it provides a single position, much like a glorified ‘You are Here’ sign in a mall.” In order to convey the value of such complicated software as quickly and concisely as possible, Coherent turned to Google Earth Pro’s visualization capabilities. “Google Earth enabled us to quickly create a visualization of our receivers’ performance that effectively communicated the performance and capabilities of the receivers to both technical and non-technical customers,” Bryan said. An example of such a visualization can be found below, with the green distorted sphere representing Coherent’s calculated position of the white van.


Beyond the ability to create still images like the one above, Coherent also utilized the Movie Maker tool to “create videos of our receivers’ performance to be shown after major technical demonstrations” to potential customers. Lastly, Google Earth Pro helped them demonstrate visually the satellite infrastructure their software uses to pinpoint location, shown in the screenshot below:

Ultimately, Bryan said, “Google Earth Pro allowed us to quickly and inexpensively create 3D visualizations with accurate satellite imagery that ‘wowed’ our customers.” We’re glad Coherent Navigation was able to use Google Earth Pro so successfully, and we hope their story inspires other creative uses of Google Earth Pro.

If you are interested in learning more about Google Earth Pro, you are welcome to sign up for a free 7-day trial to test drive the product.

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Google Earth API and StrataLogica: Changing Education

(Cross-posted on the Lat Long Blog)

Editors note:
The Google team encounters fun and new ways of using the Google Earth and Maps API. Here’s an example of how a century old educational map and globe publishing company realized more students wanted to learn online and transformed their teaching methods to include a program built on the Google Earth API. Don Rescigno, from Herff Jones | Nystrom, explains how students and teachers benefit from technology in the classroom with StrataLogica.

With today's technology enabling information to travel at a much more rapid rate than in the past, students feel more advanced than what many of us can remember from our own days in school. Elementary school students use a school computer, manage multiple usernames and passwords, work with spreadsheets, develop their own blogs and websites, and more. They’re tech savvy and they’re connected.

The challenge for educators is to use tools and resources that take advantage of students' advanced technological skills. Combining educational content with technology like the Google Earth API gave us the opportunity to foster a new and immersive experience that changes the way students see our world.

StrataLogica—combined with the Google Earth API —provides students with powerful tools to visualize and comprehend the ways in which geography has impacted events, politics and populations throughout human history. Students have the ability to see current events, taking place around the world, from their classroom.

Using a computer or interactive whiteboard, students uncover layers of educational content and can then drill down to Google Earth’s satellite imagery, see what’s actually there, and even use historical imagery to compare then and now. Recently, I had to play the role of a teacher when one of my children overheard a CNN report on Japan and asked, “Dad, what made the earthquake and tsunami?” The ability to access and interact with so many resources—aerial imagery of the earthquake, videos, and photos posted by Japanese citizens, local news stories—allowed me to teach him about the Earth’s processes and their impact. It helped to create a better understanding beyond the news story. It fostered critical thinking and a global perspective.



Like so many with children, I want to see students learning in a new way that
inspires them. It’s important for our future generation to understand how we are all connected — to think
globally and comprehend world impact. We want them to truly become global
citizens. StrataLogica and the Google Earth API are helping change the way students see the world; they can “fly” to any location in a matter of seconds, zoom in to imagery and see street views of historical sites that they may never have an opportunity to visit, embed videos and photos, and experience their own virtual field trips.

If you’re an educator interested in teaching geography, history, earth science and
more, visit stratalogica.com to learn more.


Posted by Natasha Wyatt, Google Earth and Maps Enterprise Team

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Run Anywhere in the World With iFit Live Powered By Google Maps

Posted by Natasha Wyatt, Google Earth and Maps Enterprise Team

Editor’s note: From time to time we like to showcase how our customers are building fun and innovative products with Google Maps. Colleen Logan, VP of Marketing for Icon Health & Fitness, explains how a Google Maps API Premier powered treadmill helps exercisers reach personal fitness goals.

Most people use Google Maps for reasons of pure function: Where is that new restaurant? How do I get there? How long will it take? We thought Google Maps could be used for an entirely different purpose – as entertainment while working out on the NordicTrack home fitness equipment.

People buy fitness equipment for a range of reasons – train for a race, lose weight or simply stay in shape – but a universal challenge for most is staying motivated and finding the time to exercise. In order to reach their goals, more people are turning to technology for time-saving, motivating exercise. We thought the visuals provided by Google Maps, combined with our fitness products and iFit website might be so compelling, consumers would have more fun and stay on track. Even if the only time you can squeeze in exercise is in the evenings when kids are asleep in or in the early, snowy mornings of winter before a long day at work, the iFit exercise equipment can bring the experience of exercising on varied terrain into your home.



For example, if you wanted to experience a run through San Francisco’s hilly terrain, you can go to the iFit website and draw a running route on Google Maps. When you get on one of our treadmills, such as the NordicTrack Elite 9500 Pro, the treadmill pulls up Google Maps on the screen with the newly drawn running route. The treadmill mimics the incline of the real world route you are running, thanks to the elevation service of the Google Maps API. The runner experiences a real life running route by seeing the runner’s location move about Google Maps with Street View images flying by a she reaches new personal records.



To learn more about the Google Maps powered “smart fitness” treadmills visit the website of NordicTrack.

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Updating the Maps of France, Monaco, and Luxembourg

Natasha Wyatt, Google Earth and Maps Enterprise Team

Today we announced changes to the data that powers Google Maps API Premier in France, Monaco and Luxembourg. We’ve already started using data from a variety of authoritative sources in the United States, Canada, and in Europe, Africa and the Pacific.

The new base maps will have greater features such as expanded geocoding coverage, more detailed bodies of water, university campuses and postal code coverage – all leading to better, more accurate maps for your employees and customers. As Google Enterprise customers, you can also now share direct feedback about our maps in these areas by using the "Report a Problem" tool in the lower right corner of the map – leading to quicker updates overall. We highly recommended that you re-geocode all of your data to take advantage of the new updated data.

Learn more about the Google Maps API Premier at google.com/enterprise/maps.

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Live Webinar: Introduction to Google Earth Builder

Natasha Wyatt, Product Marketing Manager, Google Earth and Maps Enterprise

Join the Google Earth and Maps Enterprise team on Thursday, May 26th at 9:00AM PST for an introduction to Google Earth Builder. Launched last month, Google Earth Builder is Google’s cloud-based mapping platform. It is designed for organizations that own, license or manage large amounts of geospatial data. The product is particularly well-suited for those needing to get data out of the GIS department and into the hands of employees, constituents and the public at large.

During the webinar, we will review the workflow and intuitive user interface of Google Earth Builder. We'll show you how easy it is to store and manage your geospatial data, including publishing it to the end users.

What: Introduction to Google Earth Builder Webinar
When: Thursday, May 26th, 2011 9:00AM PST

Click here to register. We hope to see you there.

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